Category Archives: Featured Articles

Why Video?

Posted on by

As the internet continues to grow and evolve, it’s more important than ever to find ways to captivate the attention of your visitors.  The rise of digital media has created a content-rich web environment where companies must focus their efforts on keeping up with the fast-paced changes the web has demonstrated. Video is an underutilized tool that has the power to be used to support a strong brand presence and have the capability to deliver a stronger message than text and images alone.

Captivate your audience

High quality video content on your site helps you convey your message to your specific audience.  It has been shown that users decide whether to stay or move onto another site within the first ten-seconds of entering your page. A creative video piece has the ability to be the centerpiece of a page further pulling your visitors in to your content and hold their attention long enough to highlight your messages.

Information depth

When writing content for a website, care must be taken to ensure that information is concise and short enough that visitors will read. When your message needs a more detailed delivery, video will help in conveying greater depth and engagement, where text alone may struggle.

Credibility

When a company invests time and resources into having video with high production value produced, credibility with visitors increases and differentiates your services and products from competition.

Clarity and higher conversion rates

If your visitors have a better understanding of your message, and what your business offers, they are more likely to act on your message.  When your visitors know exactly what you offer, and what you want them to do, your conversion rates will increase for more inquiries, sales, etc.

ONE Dallas Rollout // Cadillac Presents The Journey

Posted on by

TeamEscaladeTexas 2012 kicked off in Dallas with a huge rollout event where celebrities and team leaders drove 19 brand new Cadillac Escalades off the production line and caravanned with a police escort across Dallas to the Dallas Fair Grounds where they presented a very unique press conference. The 6 charities also filmed their P.S.A’s that would be voted on and be the centerpiece to the competition.

Benefits of Using Green Screen in Video

Posted on by

As an Austin, Texas production company, we always work to use the most effective and innovative techniques to make a video look great. One of these techniques at our disposal is the use of the “Green Screen.” The use of a green screen allows us to digitally place any background behind a subject. The background can be replaced with a digitally designed background, recorded scenery, or anywhere you can think of. Imagine being able to place a person on-location in a completely different environment, such as the Bahamas (Digitally of course). The green screen is a great option for music video production, white space, web banner video, and anything else you can think of.  This effect is achieved by filming a subject in front of a green-screen, and using professional editing software to “key” out, or remove the green from the image.  This leaves only the subject in the video with a transparent background, in which another  video or image can be placed.

The green screen is used in many industries, from photographers, to special effects in movies.  We feature a green-screen in our studio with professional lighting, and a real green-screen, not just a green curtain to provide a clean and crisp keyed video. Our production studio also allows space for a jib for the camera, and we can bring in an optional crane for cable system shooting.  Our studio space is available for rental, or let us produce your project.

How We Help Non-Profit Organizations

Posted on by

Nonprofit is simply defined as not established for the purpose of making a profit. Just because a nonprofit organization isn’t established for the purpose of making a profit, doesn’t mean it can’t. Usually nonprofit organizations exist because the organizations don’t have a source of income. Let’s face it everything costs you money today whether it be services, products, or time. The only way to get investors in your organization is to advertise and the easiest and cheapest way to advertise is with the world wide web. With the internet we now have the ability to advertise ourselves with social networking. Before you get an investor they will want to know what they are investing in and the most captivating way to inform is with a video because the viewer will use three senses to gain information rather than one by reading a description. It is important to have a descriptive video explaining who, what, when, where, why and how so your investor can make an educated decision. Once you have a video you can upload it to all the social networking sites you organization has a profile on and share it with the world with just a few clicks. Surely this isn’t the only way to advertise and describe your organization, but it is definitely the best and with proper advertising your nonprofit organization can become a profitable organization. Below is an example of a video for a nonprofit organization that 1023 Media has created for the Emergency Medicine Foundation.

Using Video for SEO Purposes

Posted on by

Since web presence is crucial for today’s businesses and freelancers, working to increase visibility through SEO (search engine optimization) has become a common strategy to draw in customers and stand out above competitors. Here in Austin, where competition is fierce for high web placement, more businesses are looking to production companies to film videos for their products and services to place on their website. Companies are also using video to profile their business for potential customers and clients on their website. Companies that are striving to improve their page rankings may not always consider the profound benefits of adding video, which draws in web traffic while simultaneously advertising a product or service. Once the video is filmed, it’s a great outlet to use on social networking sites and sites like Vimeo and YouTube. Video can expand a company’s reach infinitely. In the YouTube age, a snappy video filmed in crisp HD quality has the potential to attract thousands of viewers, and if that video includes a link to your site, that translates into thousands of unique page views.

Green Screen Studio Rental Austin TX

Posted on by

1023media is very happy to offer our green screen studio to clients. We have a large space with variable setups. Our green screen is great for music video production, white space, web banner video, and anything else you can think of. We use professional lighting on a true green screen (not a green curtain) so that the edges of the subject are truly keyed. Our production studio also allows for a jib for the camera, and we can bring in an optional crane for cable system shooting. Come film your project in a professional space at 1023media.

* Cameras, grip, lighting, monitors, audio recording equipment, etc all available.

Rodriguez Film “Machete” Coming To Austin

Posted on by

I’d like to take the time to tell you about an exciting new action movie coming out of our little city. For those of you who saw Grindhouse (2007) you remember those hilarious fake trailers during the film. Remember this one?

1023media-austin-film-video-production-texas

That's our Capital building!

He knows the score.
He gets the women.

Robert Rodriguez expanded the trailer into a feature length film, and has been shooting it in and around the Austin area since August of 2009. Machete stars Danny Trejo in his first lead role as the title character.
Many big stars are returning from long disappearances for minor roles inthe film, such as Jessica Alba, Lindsey Lohan, Steven Seagal, Cheech Marin, and of course, Robert DeNiro, who plays the corrupt senator Machete tries to assassinate. I remember DeNiro’s political rally scene shooting in front of the Austin Capitol last summer.

Most people don’t realize Austin’s importance in the film industry. Down here we call it the “Third Coast” (after NY and LA). There are a variety of locations like nearby bodies of water, Texas hill country to the west, and grassy plains to the east, as well as an abundance of post production and production houses all around Austin. I’m glad to see a film like this with 20th Century Fox’s worldwide distribution produced completely in Austin.

MACHETE releases this coming Labor Day weekend, September 3, 2010. Be sure to check it out.

Keep an eye on this blog next week, for my “Persian’s review of Prince of Persia.” I realize it’s kind of late, but I had decided long ago that I would never see it. Though, being a Persian myself it comes up in conversation way too often for me not to have solid reasons why I think it’s terrible.

Coen Brothers Remake “True Grit” in Austin

Posted on by

austin production company 1023mediaJust saw an article on http://austin360.com about the Coen brothers filming the remake of the John Wayne movie “True Grit” in downtown Austin.  Apparently the film is just wrapping up and has an allstar cast with Matt Damon, Josh Brolin, and Jeff Bridges. Most of the filming has been completed in the Granger area, but apparently the movie has some scenes located in Memphis, so the crew decided downtown Austin at the Austin Club and parts of the Capital would be good locations for those setups.  On top of that, the Coen Brother’s have changed the ending of the 1969 film slightly, according to Bob Hudgins of the Texas Film Commission.  The film is another example of how attractive Austin is to the film industry as the Coen Brothers choose their locations by want, not by the budget.